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Best of Award Winners

Rookie of The Year: Romero Creative and Marketing

Judge’s Choice Award: Blue Byrd Strategic Sales and Marketing: SLB D&I E-Commerce Campaign

Agency of the Year: Pennebaker: Dragertown USA - FDIC 2022 

Best of Show: SLB: Aqueous Fluid Solutions

Best of Oil & Gas: Weatherford: Firma: A Guide for Responsible Well Abandonment

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People’s Choice Award Winner: BrandExtract: Sludgie Campaign

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Category A: Digital marketing

A2: Banner or button ad (single or campaign)

• Award of Excellence:

  • Raven Creative: Allegiance Bank – Business Banking Digital Ads

  • Pennebaker & BKV: BKV Inaugural Sustainability Report Promotional Campaign

• Lantern Award: GD Energy Products: Programmatic/Publications Brand Campaign

A-3: SEO Campaign

• Lantern Award: Craig Group & FV Recycling: FV Recycling SEO Campaign

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Category B: Video

B-1: Video, Corporate Overview

• Award of Excellence:

  • Insperity: Insperity Brand Testimonial Video

  • Pennebaker & BKV: BKV Internal Brand Launch Video

  • Pennebaker & The Nessim Foundation: “A vision begins with a sound” video

• Lantern Award: Vision Production Group: Houston Botanic Garden Marketing and Awareness Campaign Video

B-2: Video, promotional (new service, product, etc.)

• Award of Excellence:

  • SLB: SLB Reservoir Laboratories - A Plug's Life

  • SLB: Dual-String Barrier Evaluation

  • SLB: GeoSphere 360

  • Pennebaker & Nine: Stinger Product Video

  • Upright Digital: Thrive 2022 Promotional Video

  • Adhere Creative: VTech Skylights Video

  • Adhere Creative: Wellmatics Phire Reflex Hype Video

• Lantern Award: SLB for MONGOOSE Max

B-3: Animation (2D or 3D) or motion graphics

• Award of Excellence:

  • Abaco Drilling Technologies & Westfall Marketing Group: OPTIFIT 3D Animation 

  • Pennebaker & Nine: Nine 2021 Holiday Video

• Lantern Award: Electric Energy System—The Future Is On

Category C: Social Media

C-1 Social Media Strategy

• Award of Excellence:

  • Vista 14: PickleJar Live: #FansNightOut

• Lantern Award: Upright Digital: Key Energy Social Media Recruiting Strategy

C-2 Organic social media campaign

• Award of Excellence:

  • SLB: Electric Energy System—The Future Is On

  • Pennebaker & BKV: BKV Social Media Positioning Campaign

  • BlueByrd Strategic Sales & Marketing: Chiron Financial's LinkedIn Company Page

  • Upright Digital: Daniel Energy Partners Permian Basin BBQ Social Media Campaign

• Lantern Award: SMITH Bits 120 years campaign

C-3: Paid social media campaign

• Award of Excellence:

  • Highway 9 Consulting: Philippines LinkedIn Campaign

• Lantern Award: Pennebaker & Nine: Nine Paid Social Media Recruitment Campaign

Category D: Website

D-1: Microsite

• Award of Excellence: 

  • Pennebaker & BKV: BKV Microsite

• Lantern Award: Upright Digital: Daniel Energy Partners Permian Basin BBQ Microsite

D-2 Website (Budget under $25,000)

• Award of Excellence:

  • BrandExtract: EnerGeo Alliance Website

  • TopSpot Internet Marketing: TopSpot & Braemar Build On Leads

• Lantern Award: Romero Creative & Marketing: Clark Condon Website

D-3 Website (Budget $25,001 to $50,000)

• Award of Excellence:

  • Raven Creative: Boxley Group Website

• Lantern Award: TopSpot Internet Marketing: TopSpot & Geo T Schmidt

D- 4 Website (Budget over $50,001 to $100,000)

• Lantern Award: BrandExtract: Kinetik Website

D-5 Website (Budget over $100,001 to $250,000)

• Lantern Award: Pennebaker & Baker & O’Brien: Baker & O'Brien Website

D-6 Website (Budget over $250,001)

• Award of Excellence:

  • Pennebaker & Cheniere: Cheniere Website

D-7 Landing Page

• Award of Excellence:

  • Craig Group & Matroid: Custom Vertical Landing Pages for Matroid

  • Highway 9 Consulting: United Poly Landing Page

  • Insperity: Insperity.com culture page

• Lantern Award: Pennebaker & Nine: Nine Recruitment Campaign Landing Page

Category E: Print

E-2: Full page or spread advertising (single) – Budget under $50,000

• Award of Excellence: 

  • Ratcliff Creative: FutureOn Digitize. Visualize. Collaborate.

• Lantern Award: Pennebaker & BKV: BKV Full-Page Sustainability Ad

E-3 Full page or spread advertising – Budget over $50,000       

• Lantern Award: Pennebaker & Drager: Dräger FDIC 6-Page Spread

E-4 Full page or spread advertising (campaign) – Budget $50,000 or less

• Award of Excellence: 

  • Abaco Drilling Technologies and Westfall Marketing Group: Abaco Powering Performance Ad Campaign

E-5 Full Page or spread advertising (campaign) – Budget over $50,000

• Lantern Award: Pennebaker & Drager: Drägertown FDIC 2022 Print Campaign

E-6: Original Photography

• Award of Excellence:

• Pennebaker & Powell: Powell Custom Photography Annual Report

E-7: Original Illustration: Hand-drawn or computer-generated art

• Award of Excellence:

  • Ratcliff Creative & Lufkin Industries: Lufkin Industries Solution Set Illustration

• Lantern Award: Pennebaker 2021 Holiday Illustrations

Category F: Outdoor & Large Format

F-1 Billboard or large banner 

• Award of Excellence:

  • Brand Extract: Milestone "Sludgie" Signage 

  • Lantern Award: Pennebaker & Dräger: Dräger Fire FDIC Tradeshow Outdoor Banners

F- 2 Mass transit or vehicle graphic 

• Award of Excellence:

  • Upright Digital: Upright Digital, ST9 and Propel Mobile Podcast Studio

• Lantern Award: Pennebaker & Nine: Nine Cook Trailer

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Category G: Tradeshows and Special Events

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G-1: Small Tradeshow Exhibit (500 square feet or less)

• Award of Excellence:

  • Upright Digital: Oil Field 360 Exhibit

  • 2020 Exhibits: SpotOn @ Bar & Restaurant Expo 2022

• Lantern Award: Pennebaker & Drager: Dräger NFPA Tradeshow

G-2: Large Tradeshow Exhibit (over 500 square feet)

• Awards of Excellence

  • Abaco Drilling Technologies and Westfall Marketing Group: Abaco OPTIFIT IADC Exhibit 2022 Galveston

  • 2020 Exhibits: Lowe's @ Apartmentalize 2022

• Lantern Award: Pennebaker & Dräger: Drägertown USA - FDIC 2022

G-3: Tradeshow Campaign

• Lantern Award: Pennebaker & Dräger: Drägertown USA - FDIC 2022

G-4: Fixed installation

• Lantern Award: 2020 Exhibits: Sempra LNG History Wall

G-5: Themed Special Event 

• Award of Excellence:

  • MOGAS Industries: Autoclave Users Group Conference

  • Amazon Web Services: AWS Energy Symposium 2022

  • Upright Digital & Daniel Energy Partners: Daniel Energy Partners Permian Basin BBQ Cook-off

  • Insperity: InCompass 2022

• Lantern Award: Adhere Creative: Go All In 2021 Lantern Awards

G-6: Virtual Event

• Lantern Award: Weatherford: WESC Digital Conference

Category H: Newsletters & Magazines 

H-2 Magazine, print or electronic

• Lantern Award: Pennebaker/Halo & The Memorial Hermann Foundation: Memorial Hermann Foundation – Vision

H-3: Custom-Published Magazine, print or electronic

• Lantern Award: 2020 Exhibits: Exhibitor Magazine Top 40 Ad 

Category I: Sales Enablement Tools

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I-2: Capabilities booklet or brochure (over 4 pages)

• Award of Excellence:

  • Pennebaker/Halo & The Memorial Hermann Foundation: Memorial Hermann Foundation - Heart & Vascular Brochure

• Lantern Award: Insperity: Category of One Brochure

I-3 Product, equipment, or parts catalog 

• Lantern Award: Highway 9 Consulting: Flowstate Glossary

I-4: Technical sheet or bulletin (single or series)

• Lantern Award: Upright Digital & Daniel Energy Partners: Daniel Energy Partners Permian Basin BBQ Sponsorship Menu

I-6: Promotional Item (budget $20 each or less)

• Award of Excellence:

• Pennebaker & Drager: Dräger Form Follows Fire Gallery Book

• Golden Bee Promotions: Green Imaging "Alternative Nation Tradeshow" Promotional item

• Lantern Award: Pennebaker: Pennebaker Holiday Promotional Gift

I-7: Promotional Item (budget over $20 each)

• Award of Excellence:

  • Pennebaker & Drager: Dräger Fire FDIC 2022 Tradeshow Promotional Package

  • Golden Bee Promotions: Trees for Houston Root Ball Promotional Item

• Lantern Award: Romero Creative & Marketing: Catalyst Christmas Cornhole Board Gift

I-8: Interactive Presentations

• Award of Excellence:

  • Pennebaker & Baker & O’Brien: Baker & O’Brien Interactive PowerPoint Presentation 

  • 2020 Exhibits: GSFS Group Transformed Interactive Presentation

  • Ratcliff Creative: MudoZangl - Hybrid Intelligence

• Lantern Award: BlueByrd Strategic Sales & Marketing: BlueByrd Sales Presentation

Category J: Direct Mail

J-1: Flat direct mail piece

• Lantern Award: Pennebaker: Pennebaker Holiday Book 2021

J-2 Dimensional direct mailer

• Lantern Award: BrandExtract: Milestone "Sludgie" Mailer Campaign

Category K: Corporate 

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K-1 Branding or rebranding campaign

• Award of Excellence:

  • Insperity: 2022 Masters Rebrand

  • BrandExtract: Milestone Website Rebrand

  • Weatherford: The Energy of Innovation

  • Romero Creative & Marketing: TIGA Rebrand Campaign

• Lantern Award: BrandExtract: CF Financial Website Rebrand

K-2: Identity Standards/Manual

• Award of Excellence:

  • Pennebaker and Vertex: Vertex Brand Manual 

• Lantern Award: BlueByrd Strategic Sales & Marketing and Sydenham Clinic: Sydenham Clinic Identity Standards

K-3: Logo Design

• Award of Excellence:

  • Foster Marketing and ENTRUST Solutions Group: ENTRUST Solutions Group Logo Design 

• Lantern Award: Raven Creative: JET Logo Design 

K-4: Tagline

• Lantern Award: Upright Digital: BJ Titan “Lean, Mean & Clean”

K-5 Annual report

• Award of Excellence:

  • BrandExtract: Kinetik ESG Report

  • Insperity: 2021 Insperity Corporate Social Responsibility 

  • Pennebaker and Transocean: Transocean 2021 Sustainability Report 

  • BrandExtract: Milestone ESG Report 

• Lantern Award: BrandExtract: Crestwood 2021 ESG Report

Category L: Internal Communication 

L-1 Internal branding program:

• Award of Excellence:

  • Pennebaker & Vertex: Vertex Brand Launch Book 

L-3: Internal Video (single or periodic)

• Award of Excellence:

  • Pennebaker and BKV: BKV Internal Brand Launch Video 

• Lantern Award: GD Energy Products: From Day One Video 

L-4 Internal Communications Strategy: 

• Lantern Award: Insperity: Insperity Level of Care Playbook 

Category M: Public Relations

M-1 Public relations campaign

• Award of Excellence:

  • Ascend Performance Materials: Acteev

  • Paige PR & BlueByrd: Enhancing Brand Awareness for Chiron Financial

• Lantern Award: Pennebaker and BKV: BKV Corporation 2021 Sustainability Report - PR Efforts

M-2: Single PR Effort

• Lantern Award: Paige PR & Craig Marketing Group: Strengthening Work and Mother’s Brand Presence through Earned Media Placements 

M-4 Crisis Management

• Lantern Award: Upright Digital: Daniel Energy Partners Permian Basin BBQ Crisis Management Plan

Category N: Non profit 

N-1: Non-profit Campaign 

• Lantern Award: Pennebaker & United Way of Greater Houston: United Way- Brand Refresh Materials 

N-2:  Single Non-Profit Effort

• Award of Excellence:

  • Pennebaker and the Memorial Hermann Foundation: Memorial Hermann Foundation - Life Flight 

• Lantern Award: Insperity: 2022 Corporate Citizenship Volunteer Activity at InCompass

Category O: Integrated Marketing Communications Program 

O-1: Integrated Marketing Communications Program (Budget $50,000 or less)

• Award of Excellence:

  • Watts Consulting: TrusteSolutions Time is Money Campaign 

  • TETRA Technologies: TETRA BlueLinx Automated Control System

  • Weatherford: Artificial Lift Solutions (ALS)

• Lantern Award: Univar Solutions: Destination: Innovation Solution Centers Campaign 

O-2: Integrated Marketing Communications Program (Budget $100,000 to $200,000)

• Award of Excellence

  • SLB: Electric Energy System- The Future is On 

  • Abaco Drilling Technologies and Westfall Marketing Group: Abaco | Optifit Product Marketing Campaign

  • Weatherford: Managed Pressure Wells

  • BrandExtract: Milestone Sludgie Campaign 

• Lantern Award: Univar Solutions: Integrated Marketing Communications Program 

O-3: Integrated Marketing Communications Program (Budget over $200,000)

• Award of Excellence:

  • BlueByrd Strategic Sales and Marketing and SLB: SLB D&I E-Commerce Campaign

• Lantern Award: Pennebaker & Dräger: Dräger Fire FDIC 2022 Integrated Trade Show Campaign

O-4 : Lead Generation Campaign

• Award of Excellence:

  • Weatherford: Firma Plug and Abandonment Solutions - Lead Generation

• Lantern Award: SLB: Aqueous Fluid Solutions

Category P: Content Marketing

P-1 Email Campaign

• Award of Excellence:

  • Pennebaker and Nine Energy Service: Nine Customer Emails

• Lantern Award: BlueByrd Strategic Sales and Marketing and Valley Solvents & Chemicals: Valley Solvents & Chemicals Email Campaign

P-2 Blog

• Award of Excellence:

  • 2020 Exhibits: 2020 Exhibits | Blog Page 

  • TETRA Technologies: TETRA Blog 

• Lantern Award: Highway 9 Consulting: United Poly Blog 

P-3 eBook 

• Award of Excellence:

  • Watts Consulting: JMFA Digital Wallet eBook

• Lantern Award: Pennebaker and Nine Energy Service: ToC Cementing eBook

P-4 Case Study

• Award of Excellence:

  • 2020 Exhibits: 2020 Exhibits | Lowes @ Apartmentalize 2022

  • Insperity: Thompson Child & Family Focus: Keeping pace with rapid growth

• Lantern Award: Pennebaker and Nine Energy Service: Nine Scorpion Haynesville Case Study

P-5 White Paper

• Award of Excellence:

  • BlueByrd Strategic Sales and Marketing and Chiron Financial: Chiron Financial’s White Paper Campaign 

  • Watts Consulting: Shanley Search Papers White Paper: The War for Talent

• Lantern Award: Weatherford: Firma: A Guide for Responsible Well Abandonment 

Category Q: Market Research 

Q-1 Qualitative and/or quantitative research project

• Award of Excellence:

  • Pennebaker and Stantec: Stantec Voice of Customer Research

Category R: Broadcast

R-1 Webinar, Webcast or Podcast

• Lantern Award: Upright Digital: Energy in Transition Podcast

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