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Category A: Digital Marketing

Targeted, measureable, and interactive marketing using digital technologies. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

A1 Mobile/smartphone app:

Application that performs a specific

function on a handheld device

A2 Banner or button ad (single or campaign):

Video, text, or static (such as GIF or Flash), including floating, fold-over, peel-back, and

expandable (must show 2-3 pieces if campaign)

A3 SEO Campaign:

Must show 2-3 pieces including strategy, keywords, ad previews, and ad results

Category B: Video

Recorded continuous motion. Please edit length to the best or most representative five-minute segment. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

B1 Video, corporate overview

B2 Video, promotional (new service, product, etc.)

B3 Animation (2D or 3D) or motion graphics:

Recorded series of still images compiled to create the illusion of motion

Category C: Social

Usage of social media channels such as Twitter, LinkedIn, Facebook, Instagram, YouTube, or other social media networks, blogs, forums, or word of mouth. Post link(s) along with any required login/pass]word to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

C1 Social media strategy:

Must show 2-3 pieces 

C2 Organic social media campaign:

Marketing campaign devoted to gaining website traffic or attention through social media channels

C3 Paid social media campaign:

Marketing campaign devoted to gaining website traffic or attention through social media channels

C4 YouTube page:

Branded home page for a YouTube account

Category R: Broadcast

Broadcast marketing done on the web, radio, or television. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

R1 TV commercial (single or campaign)

R2 Radio commercial (single or campaign)

R3 Webinar, webcast, or podcast:

Broadcast presented over the Internet (live or pre-recorded), or routine chronological commentary videos

Category E: Print

Advertising using newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium. Budget should include all production and implementation aspects, such as creative and placement costs, etc.

E1 Fraction page advertising (single or campaign):
Must show 2-3 pieces if campaign

E2 Full page or spread advertising (single) – Budget under $50,000

E3 Full page or spread advertising (single) – Budget over $50,000

E4 Full page or spread advertising (campaign) – Budget $50,000 or less:

Must show 2-3 pieces

E5 Full Page or spread advertising (campaign) – Budget over $50,000:

Must show 2-3 pieces

E6 Original photography

E7 Original illustration:

Hand-drawn or computer-generated art

Category F: Outdoor and Large Format

F1 Billboard or large banner (single or series):

Displayed in an airport (must show 2-3 pieces if series)

F2 Mass transit or vehicle graphic (single or campaign): 

Must show 2-3 pieces if campaign

Category G: Tradeshows
& Special Events

Include photos, floor plans, and any other related materials.

G1 Small tradeshow exhibit (500 sq ft or less):
This includes a backwall, tabletop exhibit, kiosk, etc.

G2 Large tradeshow exhibit (over 500 sq ft):
This includes a peninsula, island, etc.

G3 Tradeshow campaign:

Total campaign communication and exhibit details

G4 Fixed installation:

Displayed in a building lobby, etc.

G5 Themed special event (internal or external):

Event organized for a specific audience, such as employees or customers

G6 Virtual Event (internal or external):

Virtual event or workshop organized for a specific audience, such as employees or customers

Category H: Newsletters & Magazines

Routine publications published in print or electronically for an external audience.

H1 Newsletter, print or electronic (16 pages or less):

Must submit 2-3 issues

H2 Magazine, print or electronic (regular publication over 16 pages):
Must submit 2-3 issues

H3 Custom-published magazine, print or electronic:

Single-edition magazine supplement

Category I: Marketing or Sales Enablement 

Brochures, catalogs, datasheets, or packages that enable sales. 

I1 Capabilities booklet or brochure (4 pages or less)

I2 Capabilities booklet or brochure (over 4 pages)

I3 Product, equipment, or parts catalog

I4 Technical sheet or bulletin (single or series):

Must show 2-3 pieces if series

I5 Sales package or media kit:

Package of information about a company

I6 Promotional item (Budget $20 each or less)

I7 Promotional item (Budget over $20 each)

I8 Interactive presentation:
PowerPoint, Keynote, PDF, Flash, or HTML5

I9 Account-based marketing campaign or strategy:

Must show 2-3 pieces with documentation of strategy and plan

I10 Customer relationship management or Loyalty Program:

Must show 2-3 examples 

Category J: Direct Mail

Advertising sent by mail. 

J1 Flat direct mail piece (single or campaign):

Must show 2-3 pieces if campaign

J2 Dimensional direct mailer (single or campaign):

Must show 2-3 pieces if campaign

Category K: Corporate

The brand or identity incorporating both the relationship between a customer and a business as well as the look and feel of the business.

K1 Branding or rebranding campaign:

National or global program to establish or refocus a company or product brand image (must show 2-3 pieces)

K2 Identity standards/manual:

The visual aspects that form part of the overall brand

K3 Logo design

K4 Tagline

K5 Annual report

Category L: Internal Communications

The intent to create a cultural shift within an organization, where the employees become more customer-focused and more business focused.

L1 Internal branding program:

Program defining the image of the organization for employees and providing guidance for their actions

L2 Internal newsletter or magazine (print or electronic):

Regular publication delivered to employees (must submit 2-3 pieces)

L3 Internal video (single or periodic):
Regular video (live or prerecorded) delivered to employees (must submit 2-3 videos)

L4 Internal marketing/communications strategy:
Strategy to communicate to employees within an organization

Category M: Public Relations

Coordinated B2B public relations effort that supports products, a division, or company. Entries that may be submitted can include the following items: media relations campaign results, press releases, press conferences or media tours, analyst relations results/briefings, media kits, new product introductions/announcements, community relations efforts, investor relations communications, and video segments of broadcast coverage. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

M1 Public relations campaign:

Must submit 3 or more items from the list above

M2 Single PR effort:

Must submit 1 item from the list above

M3 Media kit

M4 Crisis Management:

Must submit 1 item from the list above

Category N: Non-Profit

Services performed or produced for a non-profit organization communicating to a business audience. Entries that may be submitted can include the following items: complete advertising campaign, individual advertisements, literature/printed materials, identity materials (logos/letterhead), direct mail, radio, TV, web, video, and public relations strategy. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

N1 Non-profit campaign:

Must submit 3 or more items from the list above

N2 Single non-profit effort:

Must submit 1 item from the list above

Category O:  Integrated Marketing Communications Program

Programs that support products, a group of products, a division, or company using an integrated strategy. Entries that may be submitted can include the following items: magazine, outdoor, newspaper, radio, TV, and digital advertising; sales literature; direct marketing; public relations; trade show; video production; interactive media; and sales promotion/merchandising materials. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

O1 Integrated marketing communications program (Budget $50,000 or less)

O2 Integrated marketing communications program (Budget $100,000 to $200,000)

O3 Integrated marketing communications program (Budget over $200,000)

O4 Lead generation campaign: must show 2-3 pieces from the list above

Category P: Content Marketing

Content that takes a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

P1 Email campaign:

More than one email directed to a specific audience (must show 2-3 pieces from campaign)

P2 Blog:
Blog published by or on behalf of an organization on a routine basis, or a report specifically addressing an issue

P3 eBook:

Must show example 

P4 Case Study:

Must show example

P5 White Paper:

Must show example

Category Q: Market Research

Researching the elements of the marketing mix, competitors, markets, etc., dealing with customers.

Q1 Qualitative and/or quantitative research project: Include data such as words, pictures, objects, or numbers

Category D: Website

Post link(s) along with any required login/password to link(s) field on entry form. If a website does not load, or the link fails to work, it will not be judged.

D1 Microsite:
Web pages that function as auxiliary supplements to a host site

D2 Website (Budget under $25,000):

A set of related web pages

containing content such as text, images, video, audio, etc.

D3 Website (Budget $25,001 to $50,000):

A set of related web pages containing content such as text, images, video, audio, etc

D4 Website (Budget over $50,001 to $100,000):

A set of related web pages containing content such as text, images, video, audio, etc.

D5 Website (Budget over $100,001 to $250,000):

A set of related web pages containing content such as text, images, video, audio, etc.

D6 Website (Budget over $250,001):

A set of related web pages containing content such as text, images, video, audio, etc.

D7 Landing Page:

A single webpage used for a digital marketing campaign

D8 eCommerce Website:

Show examples of site and products

2022 LANTERN AWARDS

Categories

Ready to take the stage? Browse through the categories to see which jams you want to join and get ready for a battle of epic proportion.

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