CATEGORIES
Category A: Digital Marketing
Targeted, measureable, and interactive marketing using digital technologies. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.
A1 Mobile/smartphone app:
Application that performs a specific
function on a handheld device
A2 Banner or button ad (single or campaign):
Video, text, or static (such as GIF or Flash), including floating, fold-over, peel-back, and
expandable (must show 2-3 pieces if campaign)
A3 SEO Campaign:
Must show 2-3 pieces including strategy, keywords, ad previews, and ad results
Category B: Video
Recorded continuous motion. Please edit length to the best or most representative five-minute segment. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.
B1 Video, corporate overview
B2 Video, promotional (new service, product, etc.)
B3 Animation (2D or 3D) or motion graphics:
Recorded series of still images compiled to create the illusion of motion
Category C: Social
Usage of social media channels such as Twitter, LinkedIn, Facebook, Instagram, YouTube, or other social media networks, blogs, forums, or word of mouth. Post link(s) along with any required login/pass]word to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.
C1 Social media strategy:
Must show 2-3 pieces
C2 Organic social media campaign:
Marketing campaign devoted to gaining website traffic or attention through social media channels
C3 Paid social media campaign:
Marketing campaign devoted to gaining website traffic or attention through social media channels
C4 YouTube page:
Branded home page for a YouTube account
Category R: Broadcast
Broadcast marketing done on the web, radio, or television. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.
R1 TV commercial (single or campaign)
R2 Radio commercial (single or campaign)
R3 Webinar, webcast, or podcast:
Broadcast presented over the Internet (live or pre-recorded), or routine chronological commentary videos
Category E: Print
Advertising using newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium. Budget should include all production and implementation aspects, such as creative and placement costs, etc.
E1 Fraction page advertising (single or campaign):
Must show 2-3 pieces if campaign
E2 Full page or spread advertising (single) – Budget under $50,000
E3 Full page or spread advertising (single) – Budget over $50,000
E4 Full page or spread advertising (campaign) – Budget $50,000 or less:
Must show 2-3 pieces
E5 Full Page or spread advertising (campaign) – Budget over $50,000:
Must show 2-3 pieces
E6 Original photography
E7 Original illustration:
Hand-drawn or computer-generated art
Category F: Outdoor and Large Format
F1 Billboard or large banner (single or series):
Displayed in an airport (must show 2-3 pieces if series)
F2 Mass transit or vehicle graphic (single or campaign):
Must show 2-3 pieces if campaign
Category G: Tradeshows
& Special Events
Include photos, floor plans, and any other related materials.
G1 Small tradeshow exhibit (500 sq ft or less):
This includes a backwall, tabletop exhibit, kiosk, etc.
G2 Large tradeshow exhibit (over 500 sq ft):
This includes a peninsula, island, etc.
G3 Tradeshow campaign:
Total campaign communication and exhibit details
G4 Fixed installation:
Displayed in a building lobby, etc.
G5 Themed special event (internal or external):
Event organized for a specific audience, such as employees or customers
G6 Virtual Event (internal or external):
Virtual event or workshop organized for a specific audience, such as employees or customers
Category H: Newsletters & Magazines
Routine publications published in print or electronically for an external audience.
H1 Newsletter, print or electronic (16 pages or less):
Must submit 2-3 issues
H2 Magazine, print or electronic (regular publication over 16 pages):
Must submit 2-3 issues
H3 Custom-published magazine, print or electronic:
Single-edition magazine supplement
Category I: Marketing or Sales Enablement
Brochures, catalogs, datasheets, or packages that enable sales.
I1 Capabilities booklet or brochure (4 pages or less)
I2 Capabilities booklet or brochure (over 4 pages)
I3 Product, equipment, or parts catalog
I4 Technical sheet or bulletin (single or series):
Must show 2-3 pieces if series
I5 Sales package or media kit:
Package of information about a company
I6 Promotional item (Budget $20 each or less)
I7 Promotional item (Budget over $20 each)
I8 Interactive presentation:
PowerPoint, Keynote, PDF, Flash, or HTML5
I9 Account-based marketing campaign or strategy:
Must show 2-3 pieces with documentation of strategy and plan
I10 Customer relationship management or Loyalty Program:
Must show 2-3 examples
Category J: Direct Mail
Advertising sent by mail.
J1 Flat direct mail piece (single or campaign):
Must show 2-3 pieces if campaign
J2 Dimensional direct mailer (single or campaign):
Must show 2-3 pieces if campaign
Category K: Corporate
The brand or identity incorporating both the relationship between a customer and a business as well as the look and feel of the business.
K1 Branding or rebranding campaign:
National or global program to establish or refocus a company or product brand image (must show 2-3 pieces)
K2 Identity standards/manual:
The visual aspects that form part of the overall brand
K3 Logo design
K4 Tagline
K5 Annual report
Category L: Internal Communications
The intent to create a cultural shift within an organization, where the employees become more customer-focused and more business focused.
L1 Internal branding program:
Program defining the image of the organization for employees and providing guidance for their actions
L2 Internal newsletter or magazine (print or electronic):
Regular publication delivered to employees (must submit 2-3 pieces)
L3 Internal video (single or periodic):
Regular video (live or prerecorded) delivered to employees (must submit 2-3 videos)
L4 Internal marketing/communications strategy:
Strategy to communicate to employees within an organization
Category M: Public Relations
Coordinated B2B public relations effort that supports products, a division, or company. Entries that may be submitted can include the following items: media relations campaign results, press releases, press conferences or media tours, analyst relations results/briefings, media kits, new product introductions/announcements, community relations efforts, investor relations communications, and video segments of broadcast coverage. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.
M1 Public relations campaign:
Must submit 3 or more items from the list above
M2 Single PR effort:
Must submit 1 item from the list above
M3 Media kit
M4 Crisis Management:
Must submit 1 item from the list above
Category N: Non-Profit
Services performed or produced for a non-profit organization communicating to a business audience. Entries that may be submitted can include the following items: complete advertising campaign, individual advertisements, literature/printed materials, identity materials (logos/letterhead), direct mail, radio, TV, web, video, and public relations strategy. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.
N1 Non-profit campaign:
Must submit 3 or more items from the list above
N2 Single non-profit effort:
Must submit 1 item from the list above
Category O: Integrated Marketing Communications Program
Programs that support products, a group of products, a division, or company using an integrated strategy. Entries that may be submitted can include the following items: magazine, outdoor, newspaper, radio, TV, and digital advertising; sales literature; direct marketing; public relations; trade show; video production; interactive media; and sales promotion/merchandising materials. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.
O1 Integrated marketing communications program (Budget $50,000 or less)
O2 Integrated marketing communications program (Budget $100,000 to $200,000)
O3 Integrated marketing communications program (Budget over $200,000)
O4 Lead generation campaign: must show 2-3 pieces from the list above
Category P: Content Marketing
Content that takes a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
P1 Email campaign:
More than one email directed to a specific audience (must show 2-3 pieces from campaign)
P2 Blog:
Blog published by or on behalf of an organization on a routine basis, or a report specifically addressing an issue
P3 eBook:
Must show example
P4 Case Study:
Must show example
P5 White Paper:
Must show example
Category Q: Market Research
Researching the elements of the marketing mix, competitors, markets, etc., dealing with customers.
Q1 Qualitative and/or quantitative research project: Include data such as words, pictures, objects, or numbers
Category D: Website
Post link(s) along with any required login/password to link(s) field on entry form. If a website does not load, or the link fails to work, it will not be judged.
D1 Microsite:
Web pages that function as auxiliary supplements to a host site
D2 Website (Budget under $25,000):
A set of related web pages
containing content such as text, images, video, audio, etc.
D3 Website (Budget $25,001 to $50,000):
A set of related web pages containing content such as text, images, video, audio, etc
D4 Website (Budget over $50,001 to $100,000):
A set of related web pages containing content such as text, images, video, audio, etc.
D5 Website (Budget over $100,001 to $250,000):
A set of related web pages containing content such as text, images, video, audio, etc.
D6 Website (Budget over $250,001):
A set of related web pages containing content such as text, images, video, audio, etc.
D7 Landing Page:
A single webpage used for a digital marketing campaign
D8 eCommerce Website:
Show examples of site and products
2022 LANTERN AWARDS
Categories
Ready to take the stage? Browse through the categories to see which jams you want to join and get ready for a battle of epic proportion.