All marketers and producers of business-to-business (B2B) communications for industry or professional audiences, including shareholder communications, within the state of Texas are eligible to enter the Lantern Awards of Texas competition. This includes non-profit fundraising directed toward corporate donors as well as HBMA members and non-members alike. Review all the categories to determine how to best enter your work.

Entries are limited to B2B communications. No consumer marketing materials will be accepted.

All entries must have been produced in Texas or for use by a Texas company and implemented in the United States between September 1, 2022, and August 31, 2025.

Entries submitted to previous Lantern Awards of Texas competitions are ineligible. Let the rest of us have a chance at the pot.

All entry forms must be filled out and submitted online. Negligence to do so will result in disqualification.

We only accept entries digitally, and every entry must submit ONE digital board. See board details under Display Board Specifications. 

Content included in your online entry must conform to the following specifications:

1. Clearly indicate the category in which you want your work to compete.

2. Write a description of the criteria: selling proposition/objectives, target audience strategy/implementation, creativity, and results.

3. For each entry, upload a high res pdf or jpg (300 dpi). Multiple files may be uploaded.

4. For all entries in Categories A–D, and some in M, N, and O, video file(s) or web link(s) illustrating why the entry should win in that award category should be submitted online with any required login/password to link(s) field on the entry form. If a program does not run, or the link fails to work, it will not be judged (unlimited number of web links with your submission).

Entries may be submitted in more than one award category. Individual campaign components can be entered both as single elements and as a group in a campaign category. 

Entry fees are calculated based on the number of entries and the number of categories into which they are entered (i.e., a single entry submitted in two categories will incur two entry fees).

ALL award winners are invited to attend the Gala and Exhibition for recognition.

We require every entry to be submitted with ONE digital landscape board sized at 20x30. We will be printing boards for those who have been selected as Lantern and Award of Excellence winners. These will be displayed at the gala and exhibition in November.

Utilize the space on the board to best tell the story for each entry. No oversized board files will be printed. Only ONE board per entry will be printed.

If your submission is a winner of either a Lantern Award or an Award of Excellence you will be notified the first week of October.

Entry fees are calculated based on the number of entries and the number of categories into which they are entered (i.e., a single entry submitted in two categories will incur two entry fees).

ALL award winners are requested to attend the Gala and Exhibition for recognition on November 20, 2025.

Sponsorships are going fast, but opportunities are still available! Contact us at info@bmahouston.org.

DEADLINE of Friday, September 12, 2025, by 11:59 p.m.

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Make sure your bets are in by the deadline. Submit entries at lanternawardsentry.com.

Early Bird Pricing:
July 8 - August 15, 2025
Members: $100/entry
Non-Members: $150/entry

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Regular Pricing:
August 16 - September 12, 2025
Members: $130/entry
Non-Members: $185/entry

The Lantern Awards Committee assembles a wise panel of seasoned marketing professionals typically from outside of the state of Texas.

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These objective, expert judges are a key reason why the Lantern Awards have been recognized as Houston’s most prestigious marketing and advertising awards competition dedicated solely to the B2B industry.

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The selected judges dedicate their time and expertise to participate in a rigorous process of judging the contest entries and selecting award recipients.

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Each entry is independently reviewed by THREE judges and scored in four categories, each worth 25 points each:

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Selling Proposition / Objectives:
What was your intended goal for the marketing piece, including planned time-frame for the marketing message and expected measurable results?

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Target Audience / Strategy / Implementation: 
Who is selling what to whom and why might they be interested? How was it used within the strategy created? What KPI was used?

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Creativity: 
Does the creative work address your intended goal? Is the style of the creative work well suited for the audience? Is there something unique and memorable about the creative elements? How does it stand apart from competitors?

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Results:
What were the specific, measurable, behavioral results as related to the original objective? Using the KPI mentioned in #2, describe your results with statistics and tracking data.

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The judging scores for each entry are tallied into a total cumulative score, which is used to determine winners of Lantern Awards and Awards of Excellence. The judges reconvene to select Rookie of the Year, Agency of the Year, Best of Oil & Gas, Best of Show, and Judges’ Choice from overall Lantern Award winners.