2023 lantern awards
WALL OF FAME
Congratulations to 2023 winners!
Best of award winners
Rookie of The Year
Management Controls: Momentum: MCi’s All Access User Conference!
Best of show
SLB: Science Rob, Episode 1: What Makes a Good Reservoir to Inject and Store CO2?
Judge's choice award
Pennebaker: Dräger FDIC 2023 Trade Show Integrated Campaign
best of oil & gas
SLB: Science Rob, Episode 1: What Makes a Good Reservoir to Inject and Store CO2?
agency of the year
VISION Production Group: Space Center Houston Rebrand Video
people's choice award winner
BlueByrd: Birkman International Website
Best of Award Winners
Rookie of The Year: Romero Creative and Marketing
Judge’s Choice Award: Blue Byrd Strategic Sales and Marketing: SLB D&I E-Commerce Campaign
Agency of the Year: Pennebaker: Dragertown USA - FDIC 2022
Best of Show: SLB: Aqueous Fluid Solutions
Best of Oil & Gas: Weatherford: Firma: A Guide for Responsible Well Abandonment
People’s Choice Award Winner: BrandExtract: Sludgie Campaign
Category A: Digital marketing
A2: Banner or button ad (single or campaign)
-
Award of Excellence:
-
Raven Creative: Allegiance Bank – Business Banking Digital Ads
-
Pennebaker & BKV: BKV Inaugural Sustainability Report Promotional Campaign
-
-
Lantern Award: GD Energy Products: Programmatic/Publications Brand Campaign
A-3: SEO Campaign
-
Lantern Award: Craig Group & FV Recycling: FV Recycling SEO Campaign
Category B: Video
B-1: Video, Corporate Overview
-
Award of Excellence:
-
Insperity: Insperity Brand Testimonial Video
-
Pennebaker & BKV: BKV Internal Brand Launch Video
-
Pennebaker & The Nessim Foundation: “A vision begins with a sound” video
-
-
Lantern Award: Vision Production Group: Houston Botanic Garden Marketing and Awareness Campaign Video
B-2: Video, promotional (new service, product, etc.)
-
Award of Excellence:
-
SLB: SLB Reservoir Laboratories - A Plug's Life
-
SLB: Dual-String Barrier Evaluation
-
SLB: GeoSphere 360
-
Pennebaker & Nine: Stinger Product Video
-
Upright Digital: Thrive 2022 Promotional Video
-
Adhere Creative: VTech Skylights Video
-
Adhere Creative: Wellmatics Phire Reflex Hype Video
-
-
Lantern Award: SLB for MONGOOSE Max
B-3: Animation (2D or 3D) or motion graphics
-
Award of Excellence:
-
Abaco Drilling Technologies & Westfall Marketing Group: OPTIFIT 3D Animation
-
Pennebaker & Nine: Nine 2021 Holiday Video
-
-
Lantern Award: Electric Energy System—The Future Is On
Category C: Social Media
C-1 Social Media Strategy
-
Award of Excellence:
-
Vista 14: PickleJar Live: #FansNightOut
-
-
Lantern Award: Upright Digital: Key Energy Social Media Recruiting Strategy
C-2 Organic social media campaign
-
Award of Excellence:
-
SLB: Electric Energy System—The Future Is On
-
Pennebaker & BKV: BKV Social Media Positioning Campaign
-
BlueByrd Strategic Sales & Marketing: Chiron Financial's LinkedIn Company Page
-
Upright Digital: Daniel Energy Partners Permian Basin BBQ Social Media Campaign
-
-
Lantern Award: SMITH Bits 120 years campaign
C-3: Paid social media campaign
-
Award of Excellence:
-
Highway 9 Consulting: Philippines LinkedIn Campaign
-
-
Lantern Award: Pennebaker & Nine: Nine Paid Social Media Recruitment Campaign
Category D: Website
D-1: Microsite
-
Award of Excellence:
-
Pennebaker & BKV: BKV Microsite
-
-
Lantern Award: Upright Digital: Daniel Energy Partners Permian Basin BBQ Microsite
D-2 Website (Budget under $25,000)
-
Award of Excellence:
-
BrandExtract: EnerGeo Alliance Website
-
TopSpot Internet Marketing: TopSpot & Braemar Build On Leads
-
-
Lantern Award: Romero Creative & Marketing: Clark Condon Website
D-3 Website (Budget $25,001 to $50,000)
-
Award of Excellence:
-
Raven Creative: Boxley Group Website
-
-
Lantern Award: TopSpot Internet Marketing: TopSpot & Geo T Schmidt
D- 4 Website (Budget over $50,001 to $100,000)
-
Lantern Award: BrandExtract: Kinetik Website
D-5 Website (Budget over $100,001 to $250,000)
-
Lantern Award: Pennebaker & Baker & O’Brien: Baker & O'Brien Website
D-6 Website (Budget over $250,001)
-
Award of Excellence:
-
Pennebaker & Cheniere: Cheniere Website
-
D-7 Landing Page
-
Award of Excellence:
-
Craig Group & Matroid: Custom Vertical Landing Pages for Matroid
-
Highway 9 Consulting: United Poly Landing Page
-
Insperity: Insperity.com culture page
-
-
Lantern Award: Pennebaker & Nine: Nine Recruitment Campaign Landing Page
Category E: Print
E-2: Full page or spread advertising (single) – Budget under $50,000
-
Award of Excellence:
-
Ratcliff Creative: FutureOn Digitize. Visualize. Collaborate.
-
-
Lantern Award: Pennebaker & BKV: BKV Full-Page Sustainability Ad
E-3 Full page or spread advertising – Budget over $50,000
-
Lantern Award: Pennebaker & Drager: Dräger FDIC 6-Page Spread
E-4 Full page or spread advertising (campaign) – Budget $50,000 or less
-
Award of Excellence:
-
Abaco Drilling Technologies and Westfall Marketing Group: Abaco Powering Performance Ad Campaign
-
E-5 Full Page or spread advertising (campaign) – Budget over $50,000
-
Lantern Award: Pennebaker & Drager: Drägertown FDIC 2022 Print Campaign
E-6: Original Photography
-
Award of Excellence:
-
Pennebaker & Powell: Powell Custom Photography Annual Report
E-7: Original Illustration: Hand-drawn or computer-generated art
-
Award of Excellence:
-
Ratcliff Creative & Lufkin Industries: Lufkin Industries Solution Set Illustration
-
-
Lantern Award: Pennebaker 2021 Holiday Illustrations
Category F: Outdoor & Large Format
F-1 Billboard or large banner
-
Award of Excellence:
-
Brand Extract: Milestone "Sludgie" Signage
-
Lantern Award: Pennebaker & Dräger: Dräger Fire FDIC Tradeshow Outdoor Banners
-
F- 2 Mass transit or vehicle graphic
-
Award of Excellence:
-
Upright Digital: Upright Digital, ST9 and Propel Mobile Podcast Studio
-
-
Lantern Award: Pennebaker & Nine: Nine Cook Trailer
Category G: Tradeshows and Special Events
G-1: Small Tradeshow Exhibit (500 square feet or less)
-
Award of Excellence:
-
Upright Digital: Oil Field 360 Exhibit
-
2020 Exhibits: SpotOn @ Bar & Restaurant Expo 2022
-
-
Lantern Award: Pennebaker & Drager: Dräger NFPA Tradeshow
G-2: Large Tradeshow Exhibit (over 500 square feet)
-
Awards of Excellence
-
Abaco Drilling Technologies and Westfall Marketing Group: Abaco OPTIFIT IADC Exhibit 2022 Galveston
-
2020 Exhibits: Lowe's @ Apartmentalize 2022
-
-
Lantern Award: Pennebaker & Dräger: Drägertown USA - FDIC 2022
G-3: Tradeshow Campaign
-
Lantern Award: Pennebaker & Dräger: Drägertown USA - FDIC 2022
G-4: Fixed installation
-
Lantern Award: 2020 Exhibits: Sempra LNG History Wall
G-5: Themed Special Event
-
Award of Excellence:
-
MOGAS Industries: Autoclave Users Group Conference
-
Amazon Web Services: AWS Energy Symposium 2022
-
Upright Digital & Daniel Energy Partners: Daniel Energy Partners Permian Basin BBQ Cook-off
-
Insperity: InCompass 2022
-
-
Lantern Award: Adhere Creative: Go All In 2021 Lantern Awards
G-6: Virtual Event
-
Lantern Award: Weatherford: WESC Digital Conference
Category H: Newsletters & Magazines
H-2 Magazine, print or electronic
-
Lantern Award: Pennebaker/Halo & The Memorial Hermann Foundation: Memorial Hermann Foundation – Vision
H-3: Custom-Published Magazine, print or electronic
-
Lantern Award: 2020 Exhibits: Exhibitor Magazine Top 40 Ad
Category I: Sales Enablement Tools
I-2: Capabilities booklet or brochure (over 4 pages)
-
Award of Excellence:
-
Pennebaker/Halo & The Memorial Hermann Foundation: Memorial Hermann Foundation - Heart & Vascular Brochure
-
-
Lantern Award: Insperity: Category of One Brochure
I-3 Product, equipment, or parts catalog
-
Lantern Award: Highway 9 Consulting: Flowstate Glossary
I-4: Technical sheet or bulletin (single or series)
-
Lantern Award: Upright Digital & Daniel Energy Partners: Daniel Energy Partners Permian Basin BBQ Sponsorship Menu
I-6: Promotional Item (budget $20 each or less)
-
Award of Excellence:
-
Pennebaker & Drager: Dräger Form Follows Fire Gallery Book
-
Golden Bee Promotions: Green Imaging "Alternative Nation Tradeshow" Promotional item
-
Lantern Award: Pennebaker: Pennebaker Holiday Promotional Gift
I-7: Promotional Item (budget over $20 each)
-
Award of Excellence:
-
Pennebaker & Drager: Dräger Fire FDIC 2022 Tradeshow Promotional Package
-
Golden Bee Promotions: Trees for Houston Root Ball Promotional Item
-
-
Lantern Award: Romero Creative & Marketing: Catalyst Christmas Cornhole Board Gift
I-8: Interactive Presentations
-
Award of Excellence:
-
Pennebaker & Baker & O’Brien: Baker & O’Brien Interactive PowerPoint Presentation
-
2020 Exhibits: GSFS Group Transformed Interactive Presentation
-
Ratcliff Creative: MudoZangl - Hybrid Intelligence
-
-
Lantern Award: BlueByrd Strategic Sales & Marketing: BlueByrd Sales Presentation
Category J: Direct Mail
J-1: Flat direct mail piece
-
Lantern Award: Pennebaker: Pennebaker Holiday Book 2021
J-2 Dimensional direct mailer
-
Lantern Award: BrandExtract: Milestone "Sludgie" Mailer Campaign
Category K: Corporate
K-1 Branding or rebranding campaign
-
Award of Excellence:
-
Insperity: 2022 Masters Rebrand
-
BrandExtract: Milestone Website Rebrand
-
Weatherford: The Energy of Innovation
-
Romero Creative & Marketing: TIGA Rebrand Campaign
-
-
Lantern Award: BrandExtract: CF Financial Website Rebrand
K-2: Identity Standards/Manual
-
Award of Excellence:
-
Pennebaker and Vertex: Vertex Brand Manual
-
-
Lantern Award: BlueByrd Strategic Sales & Marketing and Sydenham Clinic: Sydenham Clinic Identity Standards
K-3: Logo Design
-
Award of Excellence:
-
Foster Marketing and ENTRUST Solutions Group: ENTRUST Solutions Group Logo Design
-
-
Lantern Award: Raven Creative: JET Logo Design
K-4: Tagline
-
Lantern Award: Upright Digital: BJ Titan “Lean, Mean & Clean”
K-5 Annual report
-
Award of Excellence:
-
BrandExtract: Kinetik ESG Report
-
Insperity: 2021 Insperity Corporate Social Responsibility
-
Pennebaker and Transocean: Transocean 2021 Sustainability Report
-
BrandExtract: Milestone ESG Report
-
-
Lantern Award: BrandExtract: Crestwood 2021 ESG Report
Category L: Internal Communication
L-1 Internal branding program:
-
Award of Excellence:
-
Pennebaker & Vertex: Vertex Brand Launch Book
-
L-3: Internal Video (single or periodic)
-
Award of Excellence:
-
Pennebaker and BKV: BKV Internal Brand Launch Video
-
-
Lantern Award: GD Energy Products: From Day One Video
L-4 Internal Communications Strategy:
-
Lantern Award: Insperity: Insperity Level of Care Playbook
Category M: Public Relations
M-1 Public relations campaign
-
Award of Excellence:
-
Ascend Performance Materials: Acteev
-
Paige PR & BlueByrd: Enhancing Brand Awareness for Chiron Financial
-
-
Lantern Award: Pennebaker and BKV: BKV Corporation 2021 Sustainability Report - PR Efforts
M-2: Single PR Effort
-
Lantern Award: Paige PR & Craig Marketing Group: Strengthening Work and Mother’s Brand Presence through Earned Media Placements
M-4 Crisis Management
-
Lantern Award: Upright Digital: Daniel Energy Partners Permian Basin BBQ Crisis Management Plan
Category N: Non profit
N-1: Non-profit Campaign
-
Lantern Award: Pennebaker & United Way of Greater Houston: United Way- Brand Refresh Materials
N-2: Single Non-Profit Effort
-
Award of Excellence:
-
Pennebaker and the Memorial Hermann Foundation: Memorial Hermann Foundation - Life Flight
-
-
Lantern Award: Insperity: 2022 Corporate Citizenship Volunteer Activity at InCompass
Category O: Integrated Marketing Communications Program
O-1: Integrated Marketing Communications Program (Budget $50,000 or less)
-
Award of Excellence:
-
Watts Consulting: TrusteSolutions Time is Money Campaign
-
TETRA Technologies: TETRA BlueLinx Automated Control System
-
Weatherford: Artificial Lift Solutions (ALS)
-
-
Lantern Award: Univar Solutions: Destination: Innovation Solution Centers Campaign
O-2: Integrated Marketing Communications Program (Budget $100,000 to $200,000)
-
Award of Excellence
-
SLB: Electric Energy System- The Future is On
-
Abaco Drilling Technologies and Westfall Marketing Group: Abaco | Optifit Product Marketing Campaign
-
Weatherford: Managed Pressure Wells
-
BrandExtract: Milestone Sludgie Campaign
-
-
Lantern Award: Univar Solutions: Integrated Marketing Communications Program
O-3: Integrated Marketing Communications Program (Budget over $200,000)
-
Award of Excellence:
-
BlueByrd Strategic Sales and Marketing and SLB: SLB D&I E-Commerce Campaign
-
-
Lantern Award: Pennebaker & Dräger: Dräger Fire FDIC 2022 Integrated Trade Show Campaign
O-4 : Lead Generation Campaign
-
Award of Excellence:
-
Weatherford: Firma Plug and Abandonment Solutions - Lead Generation
-
-
Lantern Award: SLB: Aqueous Fluid Solutions
Category P: Content Marketing
P-1 Email Campaign
-
Award of Excellence:
-
Pennebaker and Nine Energy Service: Nine Customer Emails
-
-
Lantern Award: BlueByrd Strategic Sales and Marketing and Valley Solvents & Chemicals: Valley Solvents & Chemicals Email Campaign
P-2 Blog
-
Award of Excellence:
-
2020 Exhibits: 2020 Exhibits | Blog Page
-
TETRA Technologies: TETRA Blog
-
-
Lantern Award: Highway 9 Consulting: United Poly Blog
P-3 eBook
-
Award of Excellence:
-
Watts Consulting: JMFA Digital Wallet eBook
-
-
Lantern Award: Pennebaker and Nine Energy Service: ToC Cementing eBook
P-4 Case Study
-
Award of Excellence:
-
2020 Exhibits: 2020 Exhibits | Lowes @ Apartmentalize 2022
-
Insperity: Thompson Child & Family Focus: Keeping pace with rapid growth
-
-
Lantern Award: Pennebaker and Nine Energy Service: Nine Scorpion Haynesville Case Study
P-5 White Paper
-
Award of Excellence:
-
BlueByrd Strategic Sales and Marketing and Chiron Financial: Chiron Financial’s White Paper Campaign
-
Watts Consulting: Shanley Search Papers White Paper: The War for Talent
-
-
Lantern Award: Weatherford: Firma: A Guide for Responsible Well Abandonment
Category Q: Market Research
Q-1 Qualitative and/or quantitative research project
-
Award of Excellence:
-
Pennebaker and Stantec: Stantec Voice of Customer Research
-
Category R: Broadcast
R-1 Webinar, Webcast or Podcast
-
Lantern Award: Upright Digital: Energy in Transition Podcast
Category A: Digital marketing
A2: Banner or button ad (single or campaign)
Award of Excellence:
-
Raven Creative: Allegiance Bank – Business Banking Digital Ads
-
Pennebaker & BKV: BKV Inaugural Sustainability Report Promotional Campaign
Lantern Award: GD Energy Products: Programmatic/Publications Brand Campaign
A-3: SEO Campaign
Lantern Award: Craig Group & FV Recycling: FV Recycling SEO Campaign
Category B: Video
B-1: Video, Corporate Overview
Award of Excellence:
-
Insperity: Insperity Brand Testimonial Video
-
Pennebaker & BKV: BKV Internal Brand Launch Video
-
Pennebaker & The Nessim Foundation: “A vision begins with a sound” video
Lantern Award: Vision Production Group: Houston Botanic Garden Marketing and Awareness Campaign Video
B-2: Video, promotional (new service, product, etc.)
-
SLB: SLB Reservoir Laboratories - A Plug's Life
-
SLB: Dual-String Barrier Evaluation
-
SLB: GeoSphere 360
-
Pennebaker & Nine: Stinger Product Video
-
Upright Digital: Thrive 2022 Promotional Video
-
Adhere Creative: VTech Skylights Video
-
Adhere Creative: Wellmatics Phire Reflex Hype Video
Lantern Award: SLB for MONGOOSE Max
B-3: Animation (2D or 3D) or motion graphics
Award of Excellence:
-
Abaco Drilling Technologies & Westfall Marketing Group: OPTIFIT 3D Animation
-
Pennebaker & Nine: Nine 2021 Holiday Video
Lantern Award: Electric Energy System—The Future Is On
Category C: Social Media
C-1 Social Media Strategy
Award of Excellence:
-
Vista 14: PickleJar Live: #FansNightOut
-
Lantern Award: Upright Digital: Key Energy Social Media Recruiting Strategy
C-2 Organic social media campaign
Award of Excellence:
-
SLB: Electric Energy System—The Future Is On
-
Pennebaker & BKV: BKV Social Media Positioning Campaign
-
BlueByrd Strategic Sales & Marketing: Chiron Financial's LinkedIn Company Page
-
Upright Digital: Daniel Energy Partners Permian Basin BBQ Social Media Campaign
Lantern Award: SMITH Bits 120 years campaign
C-3: Paid social media campaign
Award of Excellence:
-
Highway 9 Consulting: Philippines LinkedIn Campaign
-
Lantern Award: Pennebaker & Nine: Nine Paid Social Media Recruitment Campaign
Category D: Website
D-1: Microsite
Award of Excellence:
-
Pennebaker & BKV: BKV Microsite
-
Lantern Award: Upright Digital: Daniel Energy Partners Permian Basin BBQ Microsite
D-2 Website (Budget under $25,000)
Award of Excellence:
-
BrandExtract: EnerGeo Alliance Website
-
TopSpot Internet Marketing: TopSpot & Braemar Build On Leads
Lantern Award: Romero Creative & Marketing: Clark Condon Website
D-3 Website (Budget $25,001 to $50,000)
Award of Excellence:
-
Raven Creative: Boxley Group Website
Lantern Award: TopSpot Internet Marketing: TopSpot & Geo T Schmidt
D- 4 Website (Budget over $50,001 to $100,000)
Lantern Award: BrandExtract: Kinetik Website
D-5 Website (Budget over $100,001 to $250,000)
Lantern Award: Pennebaker & Baker & O’Brien: Baker & O'Brien Website
D-6 Website (Budget over $250,001)
Award of Excellence:
-
Pennebaker & Cheniere: Cheniere Website
D-7 Landing Page
Award of Excellence:
-
Craig Group & Matroid: Custom Vertical Landing Pages for Matroid
-
Highway 9 Consulting: United Poly Landing Page
-
Insperity: Insperity.com culture page
Lantern Award: Pennebaker & Nine: Nine Recruitment Campaign Landing Page
Category E: Print
E-2: Full page or spread advertising (single) – Budget under $50,000
Award of Excellence:
-
Ratcliff Creative: FutureOn Digitize. Visualize. Collaborate.
Lantern Award: Pennebaker & BKV: BKV Full-Page Sustainability Ad
E-3 Full page or spread advertising – Budget over $50,000
Lantern Award: Pennebaker & Drager: Dräger FDIC 6-Page Spread
E-4 Full page or spread advertising (campaign) – Budget $50,000 or less
Award of Excellence:
-
Abaco Drilling Technologies and Westfall Marketing Group: Abaco Powering Performance Ad Campaign
E-5 Full Page or spread advertising (campaign) – Budget over $50,000
Lantern Award: Pennebaker & Drager: Drägertown FDIC 2022 Print Campaign
E-6: Original Photography
Award of Excellence:
-
Pennebaker & Powell: Powell Custom Photography Annual Report
E-7: Original Illustration: Hand-drawn or computer-generated art
Award of Excellence:
-
Ratcliff Creative & Lufkin Industries: Lufkin Industries Solution Set Illustration
Lantern Award: Pennebaker 2021 Holiday Illustrations
Category F: Outdoor & Large Format
F-1 Billboard or large banner
Award of Excellence:
-
Brand Extract: Milestone "Sludgie" Signage
Lantern Award: Pennebaker & Dräger: Dräger Fire FDIC Tradeshow Outdoor Banners
F- 2 Mass transit or vehicle graphic
Award of Excellence:
-
Upright Digital: Upright Digital, ST9 and Propel Mobile Podcast Studio
Lantern Award: Pennebaker & Nine: Nine Cook Trailer
Category G: Tradeshows and Special Events
G-1: Small Tradeshow Exhibit (500 square feet or less)
Award of Excellence:
-
Upright Digital: Oil Field 360 Exhibit
-
2020 Exhibits: SpotOn @ Bar & Restaurant Expo 2022
Lantern Award: Pennebaker & Drager: Dräger NFPA Tradeshow
G-2: Large Tradeshow Exhibit (over 500 square feet)
Awards of Excellence
-
Abaco Drilling Technologies and Westfall Marketing Group: Abaco OPTIFIT IADC Exhibit 2022 Galveston
-
2020 Exhibits: Lowe's @ Apartmentalize 2022
Lantern Award: Pennebaker & Dräger: Drägertown USA - FDIC 2022
G-3: Tradeshow Campaign
Lantern Award: Pennebaker & Dräger: Drägertown USA - FDIC 2022
G-4: Fixed installation
Lantern Award: 2020 Exhibits: Sempra LNG History Wall
G-5: Themed Special Event
Award of Excellence:
-
MOGAS Industries: Autoclave Users Group Conference
-
Amazon Web Services: AWS Energy Symposium 2022
-
Upright Digital & Daniel Energy Partners: Daniel Energy Partners Permian Basin BBQ Cook-off
-
Insperity: InCompass 2022
Lantern Award: Adhere Creative: Go All In 2021 Lantern Awards
G-6: Virtual Event
Lantern Award: Weatherford: WESC Digital Conference
Category H: Newsletters & Magazines
H-2 Magazine, print or electronic
Lantern Award: Pennebaker/Halo & The Memorial Hermann Foundation: Memorial Hermann Foundation – Vision
H-3: Custom-Published Magazine, print or electronic
Lantern Award: 2020 Exhibits: Exhibitor Magazine Top 40 Ad
Category I: Sales Enablement Tools
I-2: Capabilities booklet or brochure (over 4 pages)
Award of Excellence:
-
Pennebaker/Halo & The Memorial Hermann Foundation: Memorial Hermann Foundation - Heart & Vascular Brochure
Lantern Award: Insperity: Category of One Brochure
I-3 Product, equipment, or parts catalog
Lantern Award: Highway 9 Consulting: Flowstate Glossary
I-4: Technical sheet or bulletin (single or series)
Lantern Award: Upright Digital & Daniel Energy Partners: Daniel Energy Partners Permian Basin BBQ Sponsorship Menu
I-6: Promotional Item (budget $20 each or less)
Award of Excellence:
-
Pennebaker & Drager: Dräger Form Follows Fire Gallery Book
-
Golden Bee Promotions: Green Imaging "Alternative Nation Tradeshow" Promotional item
Lantern Award: Pennebaker: Pennebaker Holiday Promotional Gift
I-7: Promotional Item (budget over $20 each)
Award of Excellence:
-
Pennebaker & Drager: Dräger Fire FDIC 2022 Tradeshow Promotional Package
-
Golden Bee Promotions: Trees for Houston Root Ball Promotional Item
Lantern Award: Romero Creative & Marketing: Catalyst Christmas Cornhole Board Gift
I-8: Interactive Presentations
Award of Excellence:
-
Pennebaker & Baker & O’Brien: Baker & O’Brien Interactive PowerPoint Presentation
-
2020 Exhibits: GSFS Group Transformed Interactive Presentation
-
Ratcliff Creative: MudoZangl - Hybrid Intelligence
Lantern Award: BlueByrd Strategic Sales & Marketing: BlueByrd Sales Presentation
Category J: Direct Mail
J-1: Flat direct mail piece
-
Lantern Award: Pennebaker: Pennebaker Holiday Book 2021
J-2 Dimensional direct mailer
-
Lantern Award: BrandExtract: Milestone "Sludgie" Mailer Campaign
Category K: Corporate
K-1 Branding or rebranding campaign
Award of Excellence:
-
Insperity: 2022 Masters Rebrand
-
BrandExtract: Milestone Website Rebrand
-
Weatherford: The Energy of Innovation
-
Romero Creative & Marketing: TIGA Rebrand Campaign
Lantern Award: BrandExtract: CF Financial Website Rebrand
K-2: Identity Standards/Manual
Award of Excellence:
-
Pennebaker and Vertex: Vertex Brand Manual
Lantern Award: BlueByrd Strategic Sales & Marketing and Sydenham Clinic: Sydenham Clinic Identity Standards
K-3: Logo Design
Award of Excellence:
-
Foster Marketing and ENTRUST Solutions Group: ENTRUST Solutions Group Logo Design
Lantern Award: Raven Creative: JET Logo Design
K-4: Tagline
Lantern Award: Upright Digital: BJ Titan “Lean, Mean & Clean”
K-5 Annual report
Award of Excellence:
-
BrandExtract: Kinetik ESG Report
-
Insperity: 2021 Insperity Corporate Social Responsibility
-
Pennebaker and Transocean: Transocean 2021 Sustainability Report
-
BrandExtract: Milestone ESG Report
Lantern Award: BrandExtract: Crestwood 2021 ESG Report
Category L: Internal Communication
L-1 Internal branding program:
Award of Excellence:
-
Pennebaker & Vertex: Vertex Brand Launch Book
L-3: Internal Video (single or periodic)
Award of Excellence:
-
Pennebaker and BKV: BKV Internal Brand Launch Video
Lantern Award: GD Energy Products: From Day One Video
L-4 Internal Communications Strategy:
Lantern Award: Insperity: Insperity Level of Care Playbook
Category M: Public Relations
M-1 Public relations campaign
Award of Excellence:
-
Ascend Performance Materials: Acteev
-
Paige PR & BlueByrd: Enhancing Brand Awareness for Chiron Financial
Lantern Award: Pennebaker and BKV: BKV Corporation 2021 Sustainability Report - PR Efforts
M-2: Single PR Effort
Lantern Award: Paige PR & Craig Marketing Group: Strengthening Work and Mother’s Brand Presence through Earned Media Placements
M-4 Crisis Management
Lantern Award: Upright Digital: Daniel Energy Partners Permian Basin BBQ Crisis Management Plan
Category N: Non profit
N-1: Non-profit Campaign
Lantern Award: Pennebaker & United Way of Greater Houston: United Way- Brand Refresh Materials
N-2: Single Non-Profit Effort
Award of Excellence:
-
Pennebaker and the Memorial Hermann Foundation: Memorial Hermann Foundation - Life Flight
Lantern Award: Insperity: 2022 Corporate Citizenship Volunteer Activity at InCompass
Category O: Integrated Marketing Communications Program
O-1: Integrated Marketing Communications Program (Budget $50,000 or less)
Award of Excellence:
-
Watts Consulting: TrusteSolutions Time is Money Campaign
-
TETRA Technologies: TETRA BlueLinx Automated Control System
-
Weatherford: Artificial Lift Solutions (ALS)
Lantern Award: Univar Solutions: Destination: Innovation Solution Centers Campaign
O-2: Integrated Marketing Communications Program (Budget $100,000 to $200,000)
Award of Excellence
-
SLB: Electric Energy System- The Future is On
-
Abaco Drilling Technologies and Westfall Marketing Group: Abaco | Optifit Product Marketing Campaign
-
Weatherford: Managed Pressure Wells
-
BrandExtract: Milestone Sludgie Campaign
Lantern Award: Univar Solutions: Integrated Marketing Communications Program
O-3: Integrated Marketing Communications Program (Budget over $200,000)
Award of Excellence:
-
BlueByrd Strategic Sales and Marketing and SLB: SLB D&I E-Commerce Campaign
Lantern Award: Pennebaker & Dräger: Dräger Fire FDIC 2022 Integrated Trade Show Campaign
O-4 : Lead Generation Campaign
Award of Excellence:
-
Weatherford: Firma Plug and Abandonment Solutions - Lead Generation
Lantern Award: SLB: Aqueous Fluid Solutions
Category P: Content Marketing
P-1 Email Campaign
Award of Excellence:
-
Pennebaker and Nine Energy Service: Nine Customer Emails
Lantern Award: BlueByrd Strategic Sales and Marketing and Valley Solvents & Chemicals: Valley Solvents & Chemicals Email Campaign
P-2 Blog
Award of Excellence:
-
2020 Exhibits: 2020 Exhibits | Blog Page
-
TETRA Technologies: TETRA Blog
Lantern Award: Highway 9 Consulting: United Poly Blog
P-3 eBook
Award of Excellence:
-
Watts Consulting: JMFA Digital Wallet eBook
Lantern Award: Pennebaker and Nine Energy Service: ToC Cementing eBook
P-4 Case Study
Award of Excellence:
-
2020 Exhibits: 2020 Exhibits | Lowes @ Apartmentalize 2022
-
Insperity: Thompson Child & Family Focus: Keeping pace with rapid growth
Lantern Award: Pennebaker and Nine Energy Service: Nine Scorpion Haynesville Case Study
P-5 White Paper
Award of Excellence:
-
BlueByrd Strategic Sales and Marketing and Chiron Financial: Chiron Financial’s White Paper Campaign
-
Watts Consulting: Shanley Search Papers White Paper: The War for Talent
Lantern Award: Weatherford: Firma: A Guide for Responsible Well Abandonment
Category Q: Market Research
Q-1 Qualitative and/or quantitative research project
Award of Excellence:
-
Pennebaker and Stantec: Stantec Voice of Customer Research
Category R: Broadcast
R-1 Webinar, Webcast or Podcast
Lantern Award: Upright Digital: Energy in Transition Podcast
Category A: Digital marketing
A1 Mobile/Smartphone App:
Award of Excellence:
-
SLB: VX Spectra Surface Multiphase Flowmeter: Augmented Reality Application
Lantern Award: Oceaneering International, Inc: Magnified Mobile Application
A2 Banner or button ad (single or campaign):
Award of Excellence:
-
Pennebaker & Nine Energy Service: Nine MS Spacer Banner Ad
Lantern Award: Romero Creative and Marketing: Zters Banner Ads
A3 SEO Campaign:
Award of Excellence:
-
Highway 9 Consulting: United Poly Systems Pillar Page
-
Marketing Refresh: Dyson Corp.’s Journey to Attracting Target Customers
Lantern Award: Craig Group: SEO Campaign for C&D Scrap Metal
A4 PPC Campaign:
Lantern Award: Marketing Refresh: Generating Targeted Leads for the Sales Team
Category B: Video
B1 Video, Corporate Overview:
Award of Excellence:
-
BrandExtract: Society of Exploration Geophysicists Launch Video
-
Corva: Corvacon 2022 Keynote Intro Video
-
Foster Marketing: Dura-Bar Video Package
-
Romero Creative and Marketing: Catalyst Back to the Bank
Lantern Award: BrandExtract: RPRV "Day in the Life" Video
B2 Video, promotional (new service, product, etc.):
Award of Excellence:
-
Adhere: Wellmatics: Phire Wall
-
SLB: EcoShield Geopolymer Cement-Free System
-
SLB: Performance Live Digitally Connected Service for Frac Operations
-
Upright Digital: Daniel Energy Partners - Thrive Energy Conference 2022
-
Upright Digital: Daniel Energy Partners - Permian Basin BBQ Recap Video
Lantern Award: SLB for Science Rob, Episode 1: What Makes a Good Reservoir to Inject and Store CO2?
B3 2d Animation :
Award of Excellence:
-
BCCK & Foster Marketing: BCCK G2R-Flex™ Whiteboard Animation
-
Romero Creative and Marketing: Catalyst Animated Video
Lantern Award: SLB: HFTO Suppressor Dampening Tool
B4 3D Animation:
Award of Excellence:
-
BlueByrd Strategic Sales & Marketing: PXGEO’s MantaRay 3D Animation
-
Corva: 3D Geoscience Animation
-
Motion Giraffx: ProFrac's Electric Fleet
-
Oceaneering: 2022 Oceaneering Holiday Card
-
SLB: Aegis 3D-Printed Armor
-
SLB: Saving Sandy—A Sidewall Coring Story of Unconsolidated Rock
-
SLB: The FPSO Coalition: Evolve to Perform
Lantern Award: VISION Production Group: Space Center Houston Rebrand Video
Category c: social media
C1 Social Media Strategy:
Award of Excellence:
-
Adhere: Effex "Ask Louis" Series
-
Greater Houston Partnership: Greater Houston Partnership Social Media Strategy
-
SLB: SnapScan Rapid Bit Grading Application
-
SLB: Science Rob CCS Video Series
Lantern Award: Stress Engineering Services: Stress Engineering Services 50th Anniversary Social Campaign
C2 Organic social media campaign:
Award of Excellence:
-
BrandExtract: Milestone Social Media Campaign
-
Corva: Social Media Growth Campaign
-
Insperity: Insperity Thought Leadership Social Media Campaign
-
The Bea Connected Team: From Briefs to Breakthroughs: How The Bea Connected Team Elevated Undies For Everyone on Social Media!
Lantern Award: SLB: Automated Lithology
C3 Paid social media campaign:
Award of Excellence:
-
Adhere: J Turner ORA App Download
-
GD Energy Products: Innovation: Built to Lead the Industry
-
SLB: The FPSO Coalition: Evolve to Perform
Lantern Award: Pennebaker & Nine: Nine Recruitment Social Media Campaign
Category d: website
D1 Microsite:
Lantern Award: Pennebaker & BKV: BKV 2022 Sustainability Report Microsite
D2 Website (Budget under $25,000):
Award of Excellence:
-
Digi-Clicks: Mama Lycha Website Design & Development
-
Highway 9 Consulting: Plasma Development Website
Lantern Award: Marketing Refresh: Improving Credibility and Supporting Revenue Growth Website
D3 Website (Budget $25,001 to $50,000):
Award of Excellence:
-
Pennebaker and Lyndsay Bray Coaching Group: Lyndsay Bray Coaching Group Website
Lantern Award: Craig Group: Website for C&D Scrap Metal
D4 Website (Budget over $50,001 to $100,000):
Award of Excellence:
-
Insperity: Insperity Website Redesign
-
TGS: TGS Website Redseign
Lantern Award: BlueByrd Strategic Sales & Marketing and Birkman International: Birkman International Website Redesign
D5 Website (Budget over $100,001 to $250,000):
Award of Excellence:
-
Pennebaker & Powell Industries: Powell Industries Website
Lantern award: BrandExtract: S&B Website
D6 Website (Budget over $250,001):
Lantern Award: BrandExtract: Society of Exploration Geophysicists Website
Category e: Print
E2 Full page or spread advertising (single) – Budget under $50,000:
Award of Excellence:
-
Upright Digital: BJ Energy - Oil & Gas Investor Ad
Lantern Award: Pennebaker & Drager: Dräger FDIC 2023 Show Guide Full Page Ad
E7 Original Illustration: Hand-drawn or computer-generated art:
Award of Excellence:
-
Pennebaker & Lyndsay Bray Coaching Group: Lyndsay Bray Coaching Group Original Illustrations
Category f: outdoor & large format
F1 Billboard or large banner:
Award of Excellence:
-
SLB: Epilogue dual-string barrier evaluation
Lantern Award: Pennebaker & Dräger: Dräger FDIC 2023 Tradeshow Outdoor Banners
F2 Mass transit or vehicle graphic:
Lantern Award: Foster Marketing: PSS Trailer Wraps
Category g: Trade show & special events
G1 Small Tradeshow Exhibit (500 square feet or less):
Award of Excellence:
-
2020 Exhibits: Viking Cloud @ ETA Transact 2023
Lantern Award: Insperity: Insperity at 2022 Inc 5000 Conference
G2 Large Tradeshow Exhibit (over 500 square feet):
Awards of Excellence
-
2020 Exhibits: Lowe's @ NAHB IBS 2023
-
TGS: 2023 TGS IMAGE Tradeshow Booth
Lantern Award: Pennebaker & Dräger: Drägertown SCBA Stadium - FDIC 2023
G3 Tradeshow Campaign:
Awards of Excellence:
-
BrandExtract: Bibliotheca ALA Campaign
-
Pennebaker & Drager: Drägertown SCBA Stadium - FDIC 2023
Lantern Award: Oceaneering: Offshore Technology Conference (OTC) 2023
G4 Fixed installation:
Awards of Excellence:
-
2020 Exhibits: Chevron Center for Education and Golf | Diagrammatic & Topographical Feature Wall
-
Upright Digital: The Lounge Podcast Studio
Lantern Award: Phillips 66: Phillips 66: Inclusion & Diversity Art Installation
G5 Themed Special Event:
Award of Excellence:
-
2020 Exhibits: Annual Company Sales Kick Off Meeting
-
Corva: Corvacon 2023
-
Insperity: InCompass 2023
-
Phillips 66: Phillips 66 Astros Day
-
VISION Production Group: American Heart Association 2023 Paul "Bear" Bryant Awards
Lantern Award: Management Controls: Momentum: MCi’s All-Access User Conference
G6 Virtual Event:
Lantern Award: Univar Solutions: Univar Solutions Innovation Day: The Future of Distribution Virtual Event
Category h: newsletters & magazines
H3 Custom-Published Magazine, print or electronic:
Lantern Award: Insperity: Insperity Magazine: The Great Resignation
Category i: Sales Enablement Tools
I1 Capabilities booklet or brochure (4 pages or less)
Upright Digital: Dynamis Power Solutions - Brochure
I2 Capabilities booklet or brochure (over 4 pages):
Award of Excellence:
-
Insperity: Middle Market We Grow With You Brochure
Lantern Award: BlueByrd Strategic Sales & Marketing: Sales Tool & Illustration for TechnipFMC
I3 Product, equipment, or parts catalog:
Lantern Award: Highway 9 Consulting: Ideal Energy Solutions Chemistry Glossary
I4 Technical sheet or bulletin (single or series):
Award of Excellence:
-
Highway 9 Consulting: Ideal Energy Solutions Product Comparison Guides
Lantern Award: SLB: Epilogue dual-string barrier evaluation
I6 Promotional Item (budget $20 each or less):
Lantern Award: Pennebaker and True Anomaly: True Anomaly Promotional Beer
I7 Promotional Item (budget over $20 each):
Award of Excellence:
-
Upright Digital: Galtway Industries - 10-Year Awards
Lantern Award: Romero Creative & Marketing: Catalyst Christmas Cooler
I8 Interactive Presentations:
Award of Excellence:
-
SLB: The FPSO Coalition: Evolve to Perform Interactive Presentation
Category j: direct mail
J1 Flat direct mail piece:
-
Lantern Award: Pennebaker: Pennebaker Holiday Survival Essentials Guide
J2 Dimensional direct mailer:
Award of Excellence:
-
Pennebaker & True Anomaly Brewing: True Anomaly Wild Beer Marketing
Lantern Award: Romero Creative and Marketing: Pointsmith MAX Mailer
Category k: corporate
K1 Branding or rebranding campaign:
Award of Excellence:
-
BlueByrd Strategic Sales & Marketing & Birkman International: Birkman International Brand Refresh Campaign
-
SLB: SLB. For a balanced planet.
Lantern Award: Craig Group: Rebranding Campaign for C&D Scrap Metal
K2 Identity Standards / Manual:
Award of Excellence:
-
BlueByrd Strategic Sales & Marketing & Birkman International: Birkman International’s Refreshed Identity Standards
Lantern Award: Digi-Clicks: Mama Lycha Brand Guidelines
K3 Logo Design:
Award of Excellence:
-
Marketing Refresh: Bridging Sustainability and Energy Through Logo Design
Lantern Award: Upright Digital: Maverick Ray Law Logo
K5 Annual report:
Award of Excellence:
-
Raven Creative: Orion Engineered Carbons Annual Sustainability Report
Lantern Award: BrandExtract: Milestone 2022 Sustainability Report
Category l: internal communication
L4 Internal Communications Strategy:
Award of Excellence:
-
Pennebaker & BKV: BKV Bravos Value Recognition Campaign
-
Upright Digital: Key Energy Services - New Hire Message
Lantern Award: GD Energy Products: GD Energy Products' Internal Communications Program
Category m: public relations
M2 Single PR Effort:
Award of Excellence:
-
PaigePR: Local Industrial Real Estate Deal Makes National Headlines
Lantern Award: #CreativeAF Consulting - MUZE Marketing & Management: Blake's Last Burger
Category n: non profit
N2 Single Non-Profit Effort:
Award of Excellence:
-
AVANCE-Houston, Inc.: AVANCE Houston Learns All About Texas
-
Insperity: Corporate Citizenship Activity at InCompass 2023
Lantern Award: Foster Marketing: Houston GPA Midstream Inaugural Pickleball Tournament
Category O: Integrated Marketing Communications Program
O1 Integrated Marketing Communications Program (Budget $50,000 or less):
Award of Excellence:
-
BrandExtract: HBMA Lantern Awards 2022 Call for Entries
-
KPMG International: Net Zero Urban Program
-
Pennebaker & Nine Energy Service: Nine HSE Campaign
-
Paige PR: CEO & Founder, Lonnie Smith, & Turnco Elevate Their Brand, Leveraging Industry Expertise
Lantern Award: TGS: TGS Well Data Analytics Campaign
O2 Integrated Marketing Communications Program (Budget $100,000 to $200,000):
Award of Excellence
-
Pro-Frac Services: ProFrac E-Fleet Launch Campaign
-
SLB: SureRock Enhanced Sidewall Coring Solution—Integrated Marketing Campaign
Lantern Award: Pennebaker & BKV: BKV Bravos Value Recognition Campaign
O3 Integrated Marketing Communications Program (Budget over $200,000):
Award of Excellence:
-
Craig Group: Integrated Marketing Communications Program for C&D Scrap Metal
-
Pennebaker & Drager: Dräger FDIC 2023 Trade Show Integrated Campaign
Lantern Award: SLB: The FPSO Coalition: Evolve to Perform campaign
O4 Lead Generation Campaign:
Award of Excellence:
-
BrandExtract: RPRV HubSpot Campaign
Lantern Award: BlueByrd Strategic Sales & Marketing: SLB EFWI Lead Generation Campaign for SEG IMAGE
Category P: Content Marketing
P1 Email Campaign:
Award of Excellence:
-
BlueByrd Strategic Sales and Marketing: BlueByrd’s Fractional CMO Email Campaign
Lantern Award: BrandExtract: ManhattanLife Producer Spotlight Campaign
P2 Blog:
Lantern Award: Marketing Refresh: Increasing Visibility for a Local Sign Company
P3 eBook:
Lantern Award: BlueByrd Strategic Sales & Marketing & Birkman International: Birkman Content Marketing Campaign for Team Culture Ebook
P4 Case Study:
Award of Excellence:
-
SLB: Cornell University SLB Geothermal Project
P5 White Paper:
Award of Excellence:
-
Univar Solutions: The Future of Chemical and Ingredient Distribution: Creating value through expertise, innovation, and reliability
Lantern Award: Highway 9 Consulting: Ideal Energy Solutions ‘Work Greener, Not Harder’ White Paper
Category r: broadcast
R1 TV commercial (single or campaign):
Lantern Award: Digi-Clicks: Mama Lycha TV Commercial
R3 Webinar, Webcast or Podcast:
Award of Excellence:
-
Upright Digital: In-Basin Observation Podcast
Lantern Award: SLB: SureRock Enhanced Sidewall Coring Solution